Build People.
Ideas, experience, and resources for people building businesses, and themselves.
Shawn Johanson
Co-Founder & Principal, Sona
Speaking & CoachingLeadership Starts With You.
We believe the best investment you can make in a business is often an investment in its people.
There are extraordinary coaches, programs, communities, and experiences already helping people become better leaders, build healthier lives, strengthen relationships, and think differently about what is possible. Part of our role is simply helping more people access them.
Visit ShawnJohanson.comContent categories
Leadership & Culture
Building teams, accountability, culture, communication, and healthy organizations.
Entrepreneurship
Starting, scaling, transitioning, buying, and owning businesses.
Growth & Innovation
Customers, partnerships, products, innovation, go-to-market, and growth.
Wealth & Freedom
Investing, ownership, optionality, and using capital to create choices.
Purpose & Impact
Building success that creates opportunity for others.
Resources
Downloadable frameworks, templates, recommended books, worksheets, and tools.
An Experience That Changed Our Lives
In 2015, Janet and Shawn attended Tony Robbins' Unleash the Power Within (UPW) for the first time.
It became a catalyst for change, shifting our mindsets, improving our health, strengthening our relationship, and influencing how we approached our businesses and our lives.
We kept going back.
Eventually, we realized one of the best ways we could pay that experience forward was to make it easier for other people to experience it too.
Making a Massive Event Feel Small
Since 2023, we have organized groups to attend UPW together.
UPW can bring together thousands of people, but our goal is to create a community within the crowd: people who arrive knowing they already belong to a group.
We coordinate the logistics, negotiate significant group pricing when available, create ways for everyone to easily communicate and connect, and, when possible, arrange reserved or priority seating.
We do not make money from it.
We do it because someone made it easier for us to find experiences that changed our lives, and this is one small way we can pay that forward.
Come experience UPW with us
